Brunei Darussalam
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Brunei hits top five in global ‘I’m tired’ searches

In a recent analysis by Google Trends, the phrase “I’m tired” has reached a new peak in search queries, particularly in September.

Notably, the Sultanate ranks among the top five countries with the highest searches for this fatigue-related phrase, alongside South Africa, the Philippines, Jamaica, and the United States.

According to a Google Trends report published by Vice and shared on Instagram, it appears that people worldwide are in dire need of some quality rest.

The report sheds light on a concerning trend that has been steadily gaining popularity since Google Trends began recording search data in 2004.

Vice aptly describes it as akin to a “wildly successful stock”, but in this case, it’s not stock prices that are soaring; it’s our collective desire for much-needed sleep.

A woman taking a nap at her desk. PHOTO: RAFI ROSLI

Google Trends also highlighted related queries, including “tired meme”, “I’m really tired”, “why I’m so tired” and “I’m very tired”.

Many netizens have attributed their exhaustion to factors such as long working hours, low wages, the increasing cost of living, and mental stress.

Vice points to a Gallup poll from the previous year, which revealed that the world is currently experiencing higher levels of sadness and stress than ever before.

These feelings are often linked to economic uncertainties and an incessant cycle of negative news.

Adding to the growing problem, a poll conducted by Future Forum has shown that workplace burnout due to stress is at an all-time high.

A significant portion of the population is grappling with the challenges of rising living costs while dealing with energy-draining jobs.

While naps alone won’t solve all these issues, it serves as a reminder of the importance of self-care and the necessity of getting adequate rest to maintain well-being in today’s fast-paced world. – Azlan Othman