HANOI, 7th February, 2023 (WAM) -- Vietnam's e-commerce is projected to continue booming in 2023 and developing firmly in the following years, aided by a series of growth drivers, reported state news agency (VNA).
Boasting some 100 cross-border e-commerce platforms, Vietnam has been ranked among the top five nations with regard to the sector's growth of 20% a year by eMarketer. Last year, the country's top four platforms generated US$5.73 billion in revenues.
Meanwhile, the scale of the country's retail e-commerce market was estimated to reach US$16.4 billion last year, accounting for 7.5% of the country's goods and service revenues. There were approximately 57-60 million Vietnamese people shopping online, with their spending averaging US$260-285.
According to the White Book on Vietnamese E-Business 2022, up to 74.8% of Vietnamese internet users purchased goods and services online, with the most consumed commodities named apparel and cosmetics, household items, and technological and electronic devices.