Manchester United midfielder Paul Pogba removed a beer bottle placed in front of him at a Euro 2020 press conference - mimicking the actions of Cristiano Ronaldo.
The France midfielder caught the eye during his nation's 1-0 victory over Germany in a fiercely anticipated group-stage clash and faced the media after the match.
Pogba, a devout Muslim, was seen moving a bottle of Heineken from his eyesight during his media duties - with his religion deeming alcohol to be 'haraam' or forbidden.
His actions represent the fact that he doesn't endorse the competition's sponsors and, interestingly, it came just a few hours after similar actions from Ronaldo.
The Portugal star faced the press prior to Portugal's victory over Hungary and removed two bottles of Coca Cola that were placed in front of him.
The 36-year-old then declared 'drink water' in Portuguese, brandishing a water bottle and placing it in front of him before muttering 'Coca Cola' in disdain.
Ronaldo has previously revealed that it irritates him when his son consumes fizzy drinks and his actions sent social media awash.
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For Pogba, the decision reaffirms his faith and has previously spoken about his religion.
"It's everything. That's what makes me thankful for everything. It made me change, realise things in life. I guess, maybe, it makes me more peaceful inside.
'It was a good change in my life because I wasn't born a Muslim, even if my mum was. I just grew up like that, respect for everyone."