Love Island presenter Laura Whitmore has been applauded for sharing a photo of herself breastfeeding her baby girl.
The ITV dating show host is hoping to encourage fellow mums to 'feed if they need' with her Instagram post.
Laura, who confirmed she had welcomed her first child with her husband Iain Stirling in April, chooses to keep their daughter out of the spotlight.
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But the 36-year-old wanted to shine a light on the subject for Breastfeeding Awareness Week.
"I get a bit anxious talking about my child on this space as I feel so protective but I wanted to talk about breastfeeding," she explained.
"This isn’t knocking anyone who doesn’t but it’s #breastfeedingawarenessweek and I know so many new mums don’t get the support they need like the encouragement of feeding in the golden hour after birth and that it’s ok to feed in public without feeling you should hide away.
"Feeding your baby is your number one priority. I’ve exclusively breastfeed for over four months so far- it’s free and no washing up!
"I’ve also been supported, having my baby on set or being able to pump for the odd feed.
"Anyway hoping a picture of me with my t**s out doesn’t offend you and encourages women to feed if they need!"
She continued: "I was just so shocked a lot of women don’t have enough support or embarrassed to feed in public. Breast milk is full of everything your baby needs and recommended by @who. It’s magic stuff!
"And remember to please support new mums and dads trying to navigate parenthood their way."
"Well said Laura!" cheered one fan.
And former Hollyoaks actress Bronagh Waugh praised: "Bloody love you ya ledge. You’re brilliant. Xxx"
"Amazing if it works for you, and no way you should be ashamed!" applauded another follower.
"The same way women who choose to bottle feed shouldn’t either.
"Having done both with both of my children I have experienced shaming to both breast and bottle feed the important thing as you say is actually feeding your child something that helps them grow and develop xx and kudos to your employers for being so supportive."
Another follower wrote: "So pleased you posted this. Breastfeeding is natural and beneficial and it is such a shame that some people get offended.
"It is so lovely to see this special bonding time of a mother with her child."
Another told her: "Rock on Laura, feed your baby!!"
They told her: "I breastfed in Ireland in 1998, when I was just 20 years old… I fed on the train, in restaurants etc. and got nothing but support and encouragement, especially from young people my own age. Some older people felt it should be done in a back room or toilet, but to be fair these were few and far between."
Another Instagrammer said: "I needed this right now, new mom two and a half weeks now and breastfeeding, people can make u feel so uncomfortable x"
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While another said: "That’s great, but please do also remember that not everyone can do it. I managed two weeks and it impacted both my mental welfare and my daughter's health.
"I only made the heartbreaking decision to stop yesterday and it hurts like hell right now knowing I can’t feed my child.
"Well done on your feeds - breast is best ONLY if it works for you."
On Friday Laura returned to the famous TV villa in Mallorca, which opened its doors last month, to oversee the dramatic post-Casa Amor recoupling.
After giving birth she shared how she was 'the happiest I’ve ever been in my entire life.'
"Little tip for speaking to new mums... everyone has a different experience so please don’t put your opinion or expectation on them," she urged on Instagram.
"I’ve been told I won’t be able to leave the house and should feel s***. But I actually feel the best I’ve felt ever and the happiest I’ve ever been in my entire life.
"And maybe feel a bit guilty for feeling good as I’ve been told I shouldn’t. But I’ve created something incredible.
"I had a positive birth with thankfully no complications and a baby that LOVES the boob (and jaysus those boobs are looking good!) also a supportive partner who loves changing dirty nappies (well at least he does them anyway!) "I am lucky that’s my truth at the moment- I’m sure there will be tougher days.
"But you should never compare yourself to anyone else as your journey is specific to you.
"Stop comparing bodies and situations.
"My body is not here for your comparison so please don’t judge it. Support other women, it doesn’t knock you - in fact it empowers you. Just a thought x"