Music producer Naughty Boy is the contestant who has faced the most trials in I'm A Celebrity...Get Me Out Of Here! and fans have been revealing why.

So far the music producer behind hits such as La La La and Runnin' has faced disgusting drinking challenges and being locked down and covered in insects after being consistently voted by the public to take on the trials.

You can read more TV news here.

Now fans have revealed the reason why they are voting for Naughty Boy and it is because of his six-year-old feud with members of One Direction, as Birmingham Live reports.

In March 2015 Zayn Malik quit the world-famous boy band much to the heartbreak of many of their fans claiming he wanted to be a "normal 22-year-old".

However, he was spotted just days after leaving the group in a music studio with Naughty Boy appearing to record new music.

This lead to Louis Tomlinson tweeting Naughty Boy, calling him inconsiderate, and telling him to grow up. Naughty Boy then posted a photo of him and Zayn in the recording studio, which Louis replied to referencing him to a 12-year old.

Naughty Boy then told Louis he couldn't sing and that it was a good job there was auto-tune and as the Twitter feud escalated, Zayn also got involved.

Later it appeared that Zayn and Naughty Boy had fallen out as Zayn released a series of harsh Tweets against Naughty Boy saying that they were not friends.

One Direction fans have not forgiven Naughty Boy and many took to Twitter to explain this was why they were voting for him.

One said: "My inner 15-year-old me still holds a grudge against naughty boy bc of the beef between him, zayn and louis so i will be voting for him to do the trials as revenge x #ImACeleb"

Another said: "Gonna be voting for naughty boy to do every trial because zayn and louis are my boys and he deserves to suffer<3 #ImACeleb"

And: "Voting for naughty boy to do trials bc i dont like him bc of the louis/zayn beef lol."

A fourth added: "I’m 100% voting for Naughty Boy for challenges, THIS IS FOR YOU ZAYN I GOT YOU #ImACeleb"

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